AALTO

How can you take cutting edge technology and make it meaningful to bigger broader audiences?

Scaling-up tech:

Airbus had a piece of world-changing technology - the Zephyr, which can fly to the stratosphere, and stay there, using only solar power.

The Zephyr’s technology removes huge amounts of carbon from traditional satellite and telco operations, as well as being able to connect totally new parts of the world.

This powerful technology had a big job to define not just what it can do now, but how it can be applied in the future to transform the lives of people all over the world.

And in doing so, attract interest, partnerships and involvement from a wide variety of organisations, from governments, to NGOs, investors, and big commercial players.

We decided to create a whole new brand, AALTO, to give the tech as well as the mission a space of its own. We created a central articulation for this new brand’s vision of the world and how the technology could enable it: "The Future is Stratospheric", and it uses that vision to educate and inspire decision-makers around the globe.

Hearts & Minds were a revelation compared to the traditional agencies we’ve worked with before. They delivered a new global brand for us inside ten weeks, which was in itself a small miracle. The AALTO brand has performed beyond expectations across all the audiences we targeted, including our launch to the global tech and telco community at MWC Barcelona. I wouldn’t hesitate to recommend Andy and his team for projects, especially ones that require high quality creative output at speed.
Chris McLaughlin, CCO
Next Project

Pacemaker is a brand-focused business accelerator and incubator fund.

We work with early stage businesses to deliver breakthrough commercial moments, and unlock transformative levels of growth.

Projects are delivered in short sprints, against clearly defined commercial outcomes.

We believe in being true partners to businesses, and this extends to how we structure payments, or in some cases, make investments.

Pacemaker is open for applications.

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Dynamite:

The workshop that focusses hearts and opens minds.

Dynamite is a two-stage workshop that adds explosive energy to your team and your brand plans by exploring how best to win hearts and minds both inside and outside of your business.

We assemble special teams for each workshop to help unlock new thinking. From real customers, to semioticians or thought leaders in specific spaces. And, always with creatives in the room to help light the fuses of opportunity that surface.

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