Bother

How do you quickly build trust for a new challenger in a category?

Retail e-commerce:

Bother is a smart delivery service for the boring essentials in life. As a lean UK start-up, it had to move fast to 1. accelerate awareness and 2. increase consideration vs big competitors like Ocado.

We got to the emotional heart of the matter in research - consumers really hate the time it takes to stock-take in their kitchens. "I feel as if I'm taking orders from my cupboards instead of enjoying myself in the garden" they said.

So that's what we served them up, their worst nightmare; evil hungry cupboards that won't leave them alone.

Results:

The campaign on UK TV, VOD and social channels endeared itself to the UK public: Results: within a month, 1.18% increase in awareness 2.39% increase in consideration.

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Andy and H&M are a dream for founder led businesses - they’re really collaborative to work with, super smart with their solutions to each brief, and just as ambitious as we are for our brand - we feel very lucky to have had the opportunity.
DOUG MORTON, FOUNDER OF BOTHER
Next Project

Pacemaker is a brand-focused business accelerator and incubator fund.

We work with early stage businesses to deliver breakthrough commercial moments, and unlock transformative levels of growth.

Projects are delivered in short sprints, against clearly defined commercial outcomes.

We believe in being true partners to businesses, and this extends to how we structure payments, or in some cases, make investments.

Pacemaker is open for applications.

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Dynamite:

The workshop that focusses hearts and opens minds.

Dynamite is a two-stage workshop that adds explosive energy to your team and your brand plans by exploring how best to win hearts and minds both inside and outside of your business.

We assemble special teams for each workshop to help unlock new thinking. From real customers, to semioticians or thought leaders in specific spaces. And, always with creatives in the room to help light the fuses of opportunity that surface.

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